Digital Marketing 101

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Begin your Digital Marketing Career from Here

Program Starts SOON

The online batch will be taught directly by our Founder, Vipul Talari who has over 10 years of experience in Digital Marketing and yet has a passion for learning like a fresher. Take advantage of his experience and upskill.



This is a program for anyone even slightly interested in Digital Marketing but do not know where to start. Get introuduced to the concepts of SEO, SEM, Social Media & Content Marketing, Email Marketing, Website Development, Campaign Management, Web Analytics, and much more.

The program is designed by digital marketing experts from Infinity Reach, one of the top digital marketing agencies packed full of practical exercises and real-world examples to help you turn knowledge into action.


We offer certification for those who complete our course. Our courses covers the basics and real time project experience to help you build your Digital Career. You can also showcase the certification on your CV & LinkedIn profile too. This program will also cover Google Ads, Analytics and other premium certifications.


  • Understand the Digital World.
  • Master the Fundamentals of Digital Marketing.
  • Become well versed with the concepts of SEO, Social Media and other digital marketing modules.
  • Build a simple website on WordPress.
  • Execute entry level digital marketing projects.
  • Get Certification from Infinity School, Google Ads, Google Analytics and Hubspot.
  • Improve your resume, find a job and grow your career.
  • Practical assignments at the end of every session.
  • Practical learning experience with live project work and examples.

Course Features

  • Lectures 39
  • Quizzes 0
  • Duration 45 Days
  • Skill level All level
  • Language English
  • Students 27
  • Assessments Yes
  • Introduction to Marketing & The Digital Opportunity 3

    This will give you a brief overview of what you can learn throughout the course and explain the benefits of building digital skills.

    • Lecture1.1
      Marketing and it’s evolution
    • Lecture1.2
      The Digital Opportunity
    • Lecture1.3
      Leveraging Digital for Business
  • Building your Online Presence 3

    Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

    • Lecture2.1
      Basics of websites and apps
    • Lecture2.2
      Build a WordPress website
    • Lecture2.3
      Mobile responsiveness
  • Planning your Digital Strategy 3

    Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

    • Lecture3.1
      Understanding marketing objectives
    • Lecture3.2
      Identifying the right platforms
    • Lecture3.3
      Execution strategy
  • Search Engine Optimization 7

    Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

    • Lecture4.1
      Introduction to SEO
    • Lecture4.2
      How search engines work?
    • Lecture4.3
      Keyword research
    • Lecture4.4
      On-Page optimization
    • Lecture4.5
      Off-Page optimization
    • Lecture4.6
      Local optimization
    • Lecture4.7
  • Online Advertising 8

    Learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy.

    • Lecture5.1
      Understanding lead generation
    • Lecture5.2
      Landing pages
    • Lecture5.3
      Benefits of online ads
    • Lecture5.4
      Search Advertising
    • Lecture5.5
      Display Advertising
    • Lecture5.6
      Video Ads
    • Lecture5.7
      Google Ads
    • Lecture5.8
      Facebook Ads
  • Social Media Marketing 4

    Find out how to identify the right social network sites, create great content users will love and measure your success.

    • Lecture6.1
      Understanding social media
    • Lecture6.2
      Media paradigms & psychology
    • Lecture6.3
      Leveraging Social for Businesses
    • Lecture6.4
      Content Strategy
  • Email Marketing 4

    Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

    • Lecture7.1
      How email works?
    • Lecture7.2
      Setting up email marketing account
    • Lecture7.3
      Creating a broadcast email
    • Lecture7.4
      Auto responders
  • Online Reputation Management 4

    Master the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.

    • Lecture8.1
      Importance of online reputation
    • Lecture8.2
      Managing reviews
    • Lecture8.3
      Important platforms
    • Lecture8.4
  • Analytics & Measurement 3

    In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

    • Lecture9.1
      Measuring your performance
    • Lecture9.2
      Google Analytics
    • Lecture9.3
      Understanding ROI
I am a serial entrepreneur and I can't help but convert problems into solutions, ideas, products, and companies. I also believe that we shouldn't be just merely solving problems but build something awe-inspiring for the FUTURE. The vision of Ouroboros, the company I founded drives me and we want to continue building companies with large and meaningful impact and accomplish at least one indigenous lift-off from Infinity Space.