Digital Marketing 101
Begin your Digital Marketing Career from Here
ABOUT THIS COURSE
This is a program for anyone even slightly interested in Digital Marketing but do not know where to start. Get introuduced to the concepts of SEO, SEM, Social Media & Content Marketing, Email Marketing, Website Development, Campaign Management, Web Analytics, and much more.
The program is designed by digital marketing experts from Infinity Reach, one of the top digital marketing agencies packed full of practical exercises and real-world examples to help you turn knowledge into action.
We offer certification for those who complete our course. Our courses covers the basics and real time project experience to help you build your Digital Career. You can also showcase the certification on your CV & LinkedIn profile too. This program will also cover Google Ads, Analytics and other premium certifications.
- Understand the Digital World.
- Master the Fundamentals of Digital Marketing.
- Become well versed with the concepts of SEO, Social Media and other digital marketing modules.
- Build a simple website on WordPress.
- Execute entry level digital marketing projects.
- Get Certification from Infinity School, Google Ads, Google Analytics and Hubspot.
- Improve your resume, find a job and grow your career.
- Practical assignments at the end of every session.
- Practical learning experience with live project work and examples.
- Lectures 39
- Quizzes 0
- Duration 45 Days
- Skill level All level
- Language English
- Students 27
- Assessments Yes
Introduction to Marketing & The Digital Opportunity
This will give you a brief overview of what you can learn throughout the course and explain the benefits of building digital skills.
Building your Online Presence
Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
Planning your Digital Strategy
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
Search Engine Optimization
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy.
Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
Online Reputation Management
Master the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.
Analytics & Measurement
In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.